Sacramento’s Awesome Video Store

Published On April 26, 2010 | By Mike Carroll | Shooting News

It’s ironic that the more that creating video becomes available to the general public, the more the video store is becoming a thing of the past. First the mom and pop shops started disappearing as Hollywood Video and Blockbuster gobbled up their territory. Now we see those big corporation chain stores closing their doors as Netflix and internet downloads become more and more popular.

In spite of this trend, a handful of the privately owned video stores are surviving – and even thriving. One of the last – and best – in Sacramento is Awesome Video at —— Freeport Boulevard, just a block from my house. The owner, Maithu Bui, is keeping her store going by paying attention to her customers, building loyalty, and having one of the most diverse and sophisticated DVD libraries of any store I’ve seen – new and classic releases, Blu-Ray, Chinese and Korean.

Last year I did a business story on Awesome Video and the changing times for video – my first story for KCRA where I served as both photographer and reporter. Then I went back a few weeks ago and did a follow up on what Awesome Video was doing right to stay afloat in these uncertain economic times.

In addition to running stories on the news on Channel 3 Reports we have the opportunity to run expanded versions of the stories, at twice the running time, on our once a month magazine program Common Ground, which gets extremely good audience ratings. Included here are both of the extended versions of the Awesome Video stories here.

I’ve also given Maithu DVDs of our films – where they have been renting! I gave her a copy of Nightbeats a few days after it premiered at The Crest last summer in the Sacramento Film & Music Festival and in the months since it has been rented twenty times. Pretty amazing for a film that has only played one time on an art house screen and has had virtually no publicity.

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About The Author

Mike Carroll joined the digital revolution in 1999 with a Sony TRV900 camcorder and Final Cut Pro, when it was only Final Cut Pro and not version 2, 4 or a Suite.

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